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BUTAI-MEGURI

BUTAI-MEGURI

Content Tourism App With Around 340,000 Participants

BUTAI-MEGURI is a tourism app with which users immerse themselves in virtual content while walking around a certain area.
“BUTAI-MEGURI” has a taste of “pilgrimage” in the Japanese language.
For example, if users set “BUTAI-MEGURI” in a city where some popular story of animation or drama is depicted,
the users can enjoy SoundAR by hearing the characters’ voices automatically or taking photos with
these characters at certain points by checking in using pre-set GPS or QR codes.
It is compatible with PR events for entertainment contents, exhibitions, or sales promotion for venues like shopping malls.
See details.

※SoundAR™is a trademark of Sony Corporation.